Maximizing Off-Season AirBNB Bookings Can Be Tricky...but take it from us, it's easily doable if you stay commited!
The winter season at the South Jersey Shore may bring quieter beaches and chilly breezes, but it also offers opportunities for Airbnb hosts to maximize their off-season bookings. By leveraging smart strategies and emphasizing the unique charm of your property during the colder months, you can keep your rental business thriving year-round. Here’s how.
1. Optimize Your Winter Listings
Winter is the time to make your Airbnb listing stand out. Showcase why your property is a must- visit, even in the off-season.
Highlight Winter-Friendly Features: Mention cozy amenities like fireplaces, heated floors, or even a hot tub. Don’t forget to include things like extra blankets or board games for a warm, inviting stay.
Seasonal Photos: Use images that reflect your property’s appeal during the winter months, such as snow-covered porches or a steaming cup of coffee by the fire.
Promote Nearby Attractions: Include details about local winter events like Atlantic City’s indoor concerts or Cape May’s Victorian Holiday tours.
2. Offer Special Promotions
Entice travelers with deals that are hard to resist during the slower months.
Seasonal Discounts: Try promotions like “Stay 3 nights, get the 4th night free” or offer discounts for weeklong stays.
Local Partnerships: Collaborate with nearby businesses to create packages that include restaurant gift cards, discounted spa treatments, or tickets to indoor attractions like the Cape May County Park & Zoo’s Discovery Center.
Example: "Unwind by the wood-burning fireplace after a day exploring Cape May’s Winter Wonderland!"
Reference: Cape May MAC Winter Events.
• Holiday and Event Packages: Market your property for special occasions such as Valentine’s Day or winter break. Include romantic extras like wine or chocolates for couples.
3. Target Remote Workers and Long-Term Stays
The shift to remote work means more people are seeking unique places to work from during the winter.
Work-From-Home Amenities: Emphasize fast Wi-Fi, comfortable desks, and quiet workspaces in your listing description.
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Attract Snowbirds: Offer discounts for longer stays (2+ weeks) to retirees or digital nomads seeking a peaceful winter escape.
Proximity to Major Cities: Mention your property’s convenient access to Philadelphia, New York City, or Washington D.C., making it an ideal getaway for remote workers.
4. Provide Unique Winter Amenities
Add special touches that cater to winter travelers.
Cozy Extras: Stock your property with plush blankets, hot cocoa kits, and even Netflix or Hulu subscriptions for movie nights.
Winter Gear: Provide practical amenities like boot trays, snow shovels, or firewood for properties with fireplaces.
Local Guides: Create a welcome binder with tips for winter activities, like the best wineries to visit or indoor attractions to explore.
5. Leverage Social Media and Email Marketing
Reference: South Jersey Tourism Guide.
Connect with potential guests through digital marketing channels.
Instagram Posts: Share photos of your property’s cozy interior with hashtags like #WinterGetaway or #SouthJerseyRetreat.
Email Newsletters: Send updates to past guests, highlighting new winter amenities or exclusive discounts. Include links to your Airbnb listing and nearby events.
Facebook Groups: Promote your listing in local travel or regional tourism groups to reach a broader audience.
6. Focus on Guest Reviews
Positive reviews are key to maintaining a strong reputation during the off-season.
Ask for Winter-Specific Feedback: Request that guests mention how they enjoyed your winter amenities in their reviews.
Highlight Testimonials: Feature reviews that praise your property’s winter charm on your social media and Airbnb profile.
7. Stay Competitive with Pricing
Pricing can make or break off-season bookings.
Research Comparable Properties: Use Airbnb’s "Smart Pricing" feature to adjust rates based on demand.
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Flexible Cancellation Policies: Offer flexible options to attract cautious travelers during unpredictable winter weather
By implementing these strategies, you can turn the slower winter months into a thriving season for your Airbnb rental. Whether through cozy amenities, targeted marketing, or thoughtful promotions, making your property stand out during the off-season will keep your calendar full and your guests happy.
Cozy CoHost is the South Jersey Shore's highest-rated independent Short-Term Rental Management company, specializing in Atlantic City, Ventnor, Margate, Longport and Ocean City Properties.
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